Why your site needs SEO

What "white hat", on-page, SEO does

Search engine visibility: allows people to find your site, and you must want people to find your site, why else would you pay to have your site on the Internet?
SEO: establishes search engine visibility for your site
"White hat" SEO: uses honest features to make your page better for visitors and help the search engines place your site in the correct category
"Black hat" SEO: lies to the search engines to get a high placement and many visitors
On-page SEO: operates on the individual pages to make them better for visitors and search engines
Off-page SEO: Uses other websites to build reputation, and social media to establish "buzz"

What does it profit you to pay someone to get you a lot of visitors, when most of the visitors turn and leave without buying what you have.. and then the search engines drop you OFF their list as hurting their reputation by disapointing the visitors they send you.

This page is about on-page SEO only, strictly White hat.

First; schedule time to Error-check regularly

Second; get a good set of Browsers

Firefox browser with Web-Developer toolbar
Microsoft IE browser
Google Chrome browser
Opera browser
Safari browser

Third; Sign up for Google Webmaster tools and Google Analytics.

Fourth; Pass on the over-priced, do everything half way, fill in the blanks packages

Next, use the "View Source" tool from the Firefox Developer toollbar to see what I did for this page (and the other pages on this site).

Black hat SEO to AVOID

"stuffing" keywords in the page meta tags
page text that garbles grammar to use keywords more often than normal sentences (this also annoys visitors, a LOT)
"Invisible" text, the same color as the background

White hat SEO to incorporate

Structure your pages,
- put all your styles in a small number of style sheets
- put any scripting in external script files
- your spages should have nothing in them but HTML
Establish a master style for your site, and a standard masthead, use them for every page that should be "branded" as being your site
Many HTML tags will accept the optional "title" attribute
- titles provide a "pop-up" help text for your visitors
- titles improve your visitors experience
- titles give you a legitimate place to include a sales pitch
SEO can give you targeted visitors from the main search engines, but you need a tailored site-search facility to guide them to the products they desire.
- Search engines do not go out and search for information when you ask, they have the information already waiting for you
  1. Some sites use a "Spider" or a "bot" to crawl the web collectiong data to build their Index
  2. Some sites use scripting built into the site, so the Index is updated as the site is updated
  3. The Index is ordered by information, and lists the pages that have the information
  4. on request the search-script shows the pages listed as having the requested information
- Googlebot will collect everything from each of the pages in your site, including all the titles on all the links, so, any word used to title a link is on every page.
- A configurable Spider (such as the Zoom-Spider I use) can be "told" which parts of a page are real content and which are only links to important information on other pages, so a well configured site search is a significant aid to visitors
Tools and rules used on this site
- HTML typed using MS Notepad
- Main image editing done using MS Paint
- animations assembled from Paint images using MS GifAnimator
- Main site section pages, including this page, all use a standard masthead and stylesheet
- Hosted sub-sites each have a distinct masthead and stylesheet
- Site Search provided using ZOOM from Wrensoft
- liberal use of titles
.

Can Can2Can help with SEO upgrades?

No. Can2Can has always been a one man shop, since the stroke on August 26th., 2012 I can still do top quality work but not fast enough to meet reasonable customer schedules. Can2Can is no longer doing work for pay.

.

.

.

Search powered by Zoom Search Engine