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Why your site needs SEO

What "white hat", on-page, SEO does

Search engine visibility
allows people to find your site, and you must want people to find your site, why else would you pay to have your site on the Internet?
SEO
establishes search engine visibility for your site
"White hat" SEO
uses honest features to make your page better for visitors and help the search engines place your site in the correct category
"Black hat" SEO
lies to the search engines to get a high placement and many visitors
On-page SEO
operates on the individual pages to make them better for visitors and search engines
Off-page SEO
Uses other websites to build reputation, and social media to establish "buzz"

What does it profit you to pay someone to get you a lot of visitors, when most of the visitors turn and leave without buying what you have.. and then the search engines drop you OFF their list as hurting their reputation by disapointing the visitors they send you.

This page is about on-page SEO only, strictly White hat.

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First; schedule time to Error-check regularly

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Second; get a good set of Browsers

  1. Firefox browser with Web-Developer toolbar
  2. Microsoft IE browser
  3. Google Chrome browser
  4. Opera browser
  5. Safari browser

Third; Sign up for Google Webmaster tools and Google Analytics.

Fourth; Pass on the over-priced, do everything half way, fill in the blanks packages

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Next, use the "View Source" tool from the Firefox Developer toollbar to see what I did for this page (and the other pages on this site).

Black hat SEO to AVOID

White hat SEO to incorporate